What I do
The nature of success requires ambition, creativity, and innovation. My name is Lacey Salo and I am a creative design professional with more than a 10-year track record demonstrating high-impact graphic and web development projects. My background encompasses, keen visual style in graphic design, concept art, layout, UI/UX, game design, character creation, print media, and animation.
In my current role I provide assistance and direction to the creative team regarding media placement, design choice and content selection while actively contributing to the project at large. Encompassing my creative experience, I have strong skills in project organization, project management, research & development, training, workflow solution, software innovation, pipeline innovations & solutions, conflict resolution, project integrity, and ability to follow through with projects from inception to completion.
Among other aspects of the creative development process, I have been taking on progressively responsible roles in the digital field, exceeding studio objectives, over delivery and assisting in the growth of the business. My eye for detail and ability to multi-task also allows me to make sure that all of the needs of the professionals who work in the studio are met. As a proactive and organized leader, I have been able to develop a reputation for maintaining a structured and dynamic work environment that I would be proud to bring to your organization.
VGT | Aristocrat - Artist II
Responsible for developing digital graphics and/or animation for video gaming projects. Working with managers to plan work and disseminate plans to functional team members. Guide team artists to deliver on time and to the quality targets required. Lead and facilitate discussions within the art team and technical art for art reviews and technical discussions. Design, conceptualize and storyboard the art vision as needed to assist art team in executing on designs. Aristocrat is one of the world’s leading providers of gaming solutions, licensed in 240 gaming jurisdictions and operate in 90 countries around the world. Running as a division of Aristocrat, Video Gaming Technologies, Inc., has more than 20,000 terminals in more than 140 locations in the United States. VGT is focused on continuing and increasing its success in Class II tribal gaming operations market by partnering closely with our customers and other key stakeholders. Shared cultural philosophies including the commitment to quality, a performance-driven culture, and responsible gaming are additional compelling attributes of the partnership.
Spin Games - Lead Artist
Responsible for the overall look of a game, devising the game’s visual style and directing the production of all visual material throughout the game’s development. Specializing in differentiated content and concepts with an emphasis on innovative secondary bonusing products for the gaming industry. A fast-paced, fun, and growing Game Content Development Company for the casino, online gambling, and interactive spaces. Specializing in game content and technology. Creating graphic content for video games and gaming devices using strong 2D and/or 3D graphic skills. Implementing strong graphic design techniques and top level skill in logo design, character design, user interface design, illustration, and animation. Working closely with engineering to ensure proper implementation of content. Lead and mentoring middle and junior level graphic artists. Create graphics and animations/effects in diverse styles. Create and prepare storyboards.
In collaboration with IGT, Konami, Everi Games, Lightning Box, Nektan, Grand Vision Gaming, WMS Gaming, Microgaming, Novomatic and Interblock
Konami - Sole Artist
During employment at Spin Games.
Hot Strike Keno™ by Konami is their first keno product to be released. Sole artist from concept to market. Conceptualize original ideas that brought simplicity and user friendliness to consumers. Created wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas. Present and defend designs and key milestone deliverables to peers and executive level stakeholders. Executed all visual design stages from concept to final hand-off to engineering.
JAMA Games - Sole Artist
During employment at Spin Games.
Additive bonus game that will operate on a standard Double-Double Bonus paytable poker game. Sole designer and graphic artists from concept to market. A strong, classic poker style with some hints of modern graphics.
Destiny Poker is the most innovative and exciting Video Poker game introduced in well over a decade. Destiny Poker turns 3 of the most frustrating ending hands a Video Poker Player encounters into multiple exciting bonus games where the Player can win up to 3,000 bonus credits! If a Player wages a maximum bet and is dealt 4 to any type of Flush and they hold all 4 cards, they can win anywhere from 1 to 5 times in a single game! When a player is dealt 4 cards to a flush (Flush, Straight Flush, or Royal Flush), the 4 cards are displayed in the upper right corner and the player is prompted to hold those four cards if they would like to play the Destiny bonus. The player may then select which cards are to be held. If they do not hold the four trigger cards, the game is played and evaluated as normal Double Double poker. If they do decide to hold the 4 trigger cards, the non-flush card is discarded and a new card is drawn. If the card completes the flush, the player is paid according to the paytable and the game ends. If the card does not complete the flush, then the player is taken to a screen of the remaining 47 cards in the deck and asked to choose their fifth card in hopes it will complete their hand. If it completes their hand, the player is paid according to the paytable and the game ends. If it is not the card needed, the player is awarded a second pick screen where they select cards containing potential prizes until they have chosen three matching cards. The matched prizes are what is awarded to the player and will be either credit amounts or 1 – 3 free games.
Destiny Poker is now live on Foxwoods Casino's online website: https://online.foxwoods.com/landing It is in the Table and other gaming areas. Read more about Destiny Poker and find out where you can play it at http://www.destinyvideopoker.com
Mike's Hard Lemonade - Sole Artist
During employment at Spin Games.
Freelance opportunity at Zooppa, a global social network for creative talent. The world’s leading source of user-generated advertising committed to the vision of real people and innovative brands working together. Everyone knows Mike's Hard Lemonade, but only those who dabble in hardcore badassery know Mike's Harder Lemonade. The brash younger brother who dares to take that next step beyond traditional flavor and alcohol content into a world filled with flamethrowers, ninjas and good one-liners. I was contacted and asked to give the brand a unique voice and point of view that could differentiate it from the competitive malt beverage landscape. Creating a jaw-dropping, knee-slapping, thirst-inducing can artwork inspired by the new mike’s HARDER seasonal flavor PASSION FRUIT, conveying the fruit in my artwork.
General Electric - Developer / Designer
During employment at Perfect Balance Designs.
Collaborator on an architectural development and structural design for a custom online library database programmed to develop an extensive resource book catalog.
Perfect Balance Designs - Lead Artist
Professional web and graphic designer. Creating and designing effective marketing material helping with branding companies, websites, advertising campaigns, business cards, brochures and other collateral materials effectively. Designing original custom website designs, including branding & identity, graphic design, web development, SEO, web marketing, print media production, video editing, content development, social media marketing and more.
SoundBit iOS Application - Sole Artist
SoundBit is a social media application designed to provide users the ability to share the entertainment of sound amongst their friends and the rest of the social media world. The application will first be designed for use on smart-phones, with the option to expand to a webpage platform. Users of SoundBit will be provided the opportunity to manipulate their favorite 30 second bits of sound, whether it be music, movie quotes, or important news, with any users who choose to be their “Fan” or follow their personal page. To put it in practical terms, the same way you think of a thought and decide to share it on twitter by typing it in and posting it, you would be able hear or think of a sound, upload it to our app, cut out the main 30-seconds of the sound, and post it to a very similar news feed section. The application will be designed to be classic in design and simple in its user interface. SoundBit stands to be a simple to use addicting application integrating the entertainment of sound that everyone enjoys with the sharing nature of social media that currently a mass percentage of the world uses on a regular basis. We have noticed a void in both the social media market and the music and sound industries. SoundBit will fill this void. People who love music, movies, comedy, etc. will now have a new outlet to enjoy their sound as well as share it. People immersed in social media and sharing their every thought and action will now have a new asset to share, their taste in sound.
University of Nevada, Reno
Introduction to concepts and practices of computer art and related media with an emphasis on contemporary experimental applications. Exploration of issues and practices for two-dimensional electronic digital imaging and mixed media applications. Includes montage, collage, assemblage, image transfer, and large format printing. Investigation and creation of audio and image production for the studio artist. Activities include the creation of experimental audio and video works for performance and installation. Emphasis on further developing skills for the critical and conceptual utilization of digital media for personal expression. Tutorial on an independent basis arranged with tutor/advisor. Survey of the history and contemporary practices, including an emphasis on individual artists and their work. Encourages an analytical and critical approach to historical and contemporary issues related to the human/machine creative interface.
Regional Occupation Program
Modern Digital Graphics and Media with an emphasis on career-related concepts needed to communicate both visually, orally, and ethically in a professional setting. Exploring and analyzing historical, social and cultural analyses of art and design. Emphases placed upon the practical aspects of commercial art (graphic design and art direction) used in publishing, design and illustration, photography, multimedia, and Internet web presentations. Technology and computers incorporated in a systematic and structured approach to complete a wide range of projects of increasing difficulty in various types of media. Skills in communication and message design including color, typography, and design principles. Techniques used in publishing, design and illustration, photography and multimedia presentations, using design history, elements, and principals. Implementing graphic and web techniques working on all stages of production using industry-standard software (i.e. Adobe Master Collection) to create original products such as logos, posters, newspapers, advertisements, websites, two-dimensional animation, photo editing, drawing, Painting, and illustration, design layouts for printing and screen printing T-shirts/ posters.